Why? Why are the police spending so much time, manpower and money on a case six-and-a-half-years old when no new evidence has been presented? Why is one case being given so much priority over so many others? And why is the BBC pushing the case to the front of its reporting, and it has done over the weekend and today following a 'softening up' over the previous week?
The BBC has a huge influence over the news agenda in the UK and others have had to follow its lead whether they wanted to or not.
I am, of course, talking about Maddie McCann.
This evening the BBC is to air a Crimewatch special about the case. It will feature e-fits of a 'person' the police want to contact. He is not too tall and not too short, not too fat and not too thin, and white. Anyone who has seen these e-fits will wonder if it's the same man. If this is the quality of the latest investigation, which appears to be a badly disguesd attack on the Portugues police on behalf of the McCann's, then it is worthless.
The McCanns had their day in the media following Maddie's disappearance, and at Leveson. I understand and sympathise with their desire to 'know', but surely enough is enough?
I have always hoped that Maddie is alive, safe and loved, but I also think that after so much time if she reappears it will be by a fluke like the release of the abducted American women or the Josef Fritzl family.