We've got this place opening this year
https://www.mcarthurglen.com/en/outlets/uk/designer-outlet-west-midlands/Unusually, it's not out of town and is a five minute walk from the town centre, the location was chosen by the company because of the M6 and the M6 Toll both being nearby and the railway station is also opposite. They've made money available to the council for improvements to the town centre.
Some people are for it (me, we can walk there and it'll save us driving up to Cheshire Oaks near Liverpool) and others are saying that it'll kill off the town centre. It won't, because it's a totally different shopping experience. Poundland and Home Bargains aren't suddenly going to become designer stores and relocate, and there's not a lot else in the town centre. Wilko went a few years ago when their landlord increased the rent, wouldn't negotiate a reduction and has now got a large empty unit earning nothing which no one is interested in taking on.
Cromwell, Lichfield is a good example of a place where restaurants and coffee shops, many independent, have replaced retail shops and it's thriving. Day or night, week or weekend it's always busy. City centre living, somwhere like that, would really appeal to the young.