And so the government announces that first time buyers under the age of 40 will get a 20% discount on new builds on brownfield sites. It will be partly funded by waiving local authority fees for homebuilders of at least £45,000 per dwelling on such sites. Where the £45,000 figure comes from is anybody's guess, but that it could be applied probably reveals why brownfield sites stand idle.
Will house builders up the price of new builds? Probably. Who pays for this government largesse? We do, of course.