Its current sales drop of 5.8% means that it has lost nearly 20% over the past 15 months, and with it only having 15% share of the market that is a big hit.
If my local one is anything to go by it would be no big surprise.
Its meat is not particularly good and it is pricey. Its fresh veg quality is all over the place with some items only lasting a few days. The same is true with the fruit, it is either under ripe or nearly on the turn. However, one of its biggest mistakes has been with its own brand products. Some of the recipe changes are a bit baffling with their 'chosen by you' or 'new and improved' titles. It used to do some nice pies, quiches, pasties and things, but now they are tasteless and the quality of the ingredients seems to have dropped. It also used to do some rather good 'Smart Price' items but they have largely disappeared.
I do not know how things will go in the long term, but if it disappears it will not be that much missed. It needs a damned good shake up.