The General election... which stereotype are you?
Posted: 30 Oct 2019, 18:40
The GE has only just been announced and already the parties are doing what they always do - pigeon holing us plebs. So which one suits you? The ever helpful Sky has given us a list of possibles.
Workington man
An average "middle England" voter - an older, white, non-graduate man from areas in the North of England with strong rugby league traditions which tend to vote Labour.
Essex man
The use of voter stereotypes as a targeting tactic dates back to at least Margaret Thatcher's repeated electoral wins in the 1980s, where the working-class "Essex man" switched allegiance from Labour to the Tories.
Mondeo man
In 1996, "Mondeo man" was singled out by Labour after then-leader Tony Blair recalled canvassing with a voter who owned a Ford Sierra car (which was later superseded by the Ford Mondeo).#
Worcester woman
Mr Blair's also trained his sights on winning over "Worcester woman" during the 1997 election campaign. She was defined as a working-class mother who traditionally voted Conservative but would consider voting Labour if it improved her family's life.#
Pebbledash people
Next came the "Pebbledash people" for the Conservatives in 2001 - middle-aged professional couples who live in semi-detached, often pebble-dashed homes in the suburbs.#
Bacardi Breezer generation
In 2003, former cabinet minister Stephen Byers urged Labour to reach out to the "Bacardi Breezer generation" of alienated 18 to 25-year-olds.
Holby City woman
Fast forward to the 2010 election and meet the “Holby City woman” - a female voter in her 30s or 40s who works in the public sector, cares about social issues and leans towards Labour.#
Motorway man
This epithet was imagined during the same election campaign to describe floating male voters.
Bless. I could be a bit of all of them and I already know who I will NOT be voting for no matter how many times they knock, post or pester.
Workington man
An average "middle England" voter - an older, white, non-graduate man from areas in the North of England with strong rugby league traditions which tend to vote Labour.
Essex man
The use of voter stereotypes as a targeting tactic dates back to at least Margaret Thatcher's repeated electoral wins in the 1980s, where the working-class "Essex man" switched allegiance from Labour to the Tories.
Mondeo man
In 1996, "Mondeo man" was singled out by Labour after then-leader Tony Blair recalled canvassing with a voter who owned a Ford Sierra car (which was later superseded by the Ford Mondeo).#
Worcester woman
Mr Blair's also trained his sights on winning over "Worcester woman" during the 1997 election campaign. She was defined as a working-class mother who traditionally voted Conservative but would consider voting Labour if it improved her family's life.#
Pebbledash people
Next came the "Pebbledash people" for the Conservatives in 2001 - middle-aged professional couples who live in semi-detached, often pebble-dashed homes in the suburbs.#
Bacardi Breezer generation
In 2003, former cabinet minister Stephen Byers urged Labour to reach out to the "Bacardi Breezer generation" of alienated 18 to 25-year-olds.
Holby City woman
Fast forward to the 2010 election and meet the “Holby City woman” - a female voter in her 30s or 40s who works in the public sector, cares about social issues and leans towards Labour.#
Motorway man
This epithet was imagined during the same election campaign to describe floating male voters.
Bless. I could be a bit of all of them and I already know who I will NOT be voting for no matter how many times they knock, post or pester.