The inclusivity agenda and the BBC.
Posted: 22 Jun 2020, 17:36
It is making itself the news again with the announcement that it will commit £100m to increasing diversity on TV.
Why does it take any money at all?
It already bombards us relentlessly with its multi-culti programme adverts and audiences and commentators on very subject under the sun. It is now going down the quota route for everything.
And it is not only the BBC. It is other channels, entertainments, sports, and don't get me started on advertisers. I recognise that that there are problems, but what these people do not seem to understand is that their not-so-subtle propaganda is in danger of creating more and deeper divisions than already exist. If they keep hinting to people that they are racist just because of who they are then many might take the view that if they are being branded they might as well wear the T shirt.
I have paid my last yearly BBC licence tax. Once it runs out I can get Netflix, Prime and NowTV one day passes for about the same price. I win.
Why does it take any money at all?
It already bombards us relentlessly with its multi-culti programme adverts and audiences and commentators on very subject under the sun. It is now going down the quota route for everything.
The BBC has set itself a mandatory target - 20% of off-screen talent must come from under-represented groups. That includes those with a disability or from a BAME or disadvantaged socio-economic background.
In October last year, TV presenter and campaigner June Sarpong was appointed as the BBC's director of creative diversity, as it pledged to ensure 50% of on-air roles will go to women by 2020, with targets of 15% for black, Asian and minority ethnic groups [BAME], 8% for disabled people and 8% for LGBT staff.
Off air, the BBC promised at the time to increase the proportion of leadership roles filled by women from 44% to 50% by next year, and raise the share of such senior roles held by BAME staff from 11.5% to 15%.
And it is not only the BBC. It is other channels, entertainments, sports, and don't get me started on advertisers. I recognise that that there are problems, but what these people do not seem to understand is that their not-so-subtle propaganda is in danger of creating more and deeper divisions than already exist. If they keep hinting to people that they are racist just because of who they are then many might take the view that if they are being branded they might as well wear the T shirt.
I have paid my last yearly BBC licence tax. Once it runs out I can get Netflix, Prime and NowTV one day passes for about the same price. I win.