They keep banging on about food poverty and the high cost of fresh food, and so we get food banks and food vouchers as part of benefits, and more nutritional information on packets and tins. These things, they say, will solve the problems. Really?
What about coming right out and saying the truth: that fresh food is cheaper, a lot cheaper, than processed food, and that preparing it is not as time consuming as people think?
That would never do: would it? It puts the onus on people to take control of what they eat. Lots of people out there keep telling them that cookery should be brought back into the school curriculum, yet they have gone the other way.
I have a pet theory as to why many non-cooks don't cook, even though cookery programmes make up a large part of the TV schedules; and it comes down to many of the TV chefs and what and how they cook. They often prepare restaurant style meals using their professional chef's skills and techniques and only the finest of ingredients. We viewers often want that food, but cannot even attempt to reproduce it, so we buy the supermarket versions.
Basic cooking is not rocket science, but the TV chefs make it appear to many viewers to be so. I am sure that they frighten off more people than they inspire.