Drink Sir? That will be 45p, thank you.
Posted: 28 Nov 2012, 19:57
That is what the government say will be the minimum price for a unit of alcohol. That, according the them, will stop binge drinking in towns and cities.
There have been a lot of advocates of this who have been given a lot of air time by the TV stations, much more than those against, and there are a lot of "I think", "believe", "hopefully" and "mights" in all they say. No facts, because there are none, all the research is in the form of modelling, and that modelling is influenced by the prejudices of the modellers.
Well, my prejudices say that it will not work, but it will make money and raise prices. My Co-op, not the cheapest alcohol outlet, sells its own brand lager, 5%ABV, at £3.95 for 4 x 440 ml cans. Under the new rules it will have to rise to £3.96! An own brand bottle of Vodka at about £10 will have to rise to £13, but a medium brand already around £13 will want to keep its differential, so it will go up as well, and so will the better brands.
The main problem in all this is that people pre-load before going for a night out, and they mostly do it on branded drinks, drinks that are already more than 45p per unit, but a lot cheaper than the pubs and clubs they are going to. I used to run and off-licence so I have seen it first hand.
All this new rule will do is push the whole market price up, that hits everyone.
There have been a lot of advocates of this who have been given a lot of air time by the TV stations, much more than those against, and there are a lot of "I think", "believe", "hopefully" and "mights" in all they say. No facts, because there are none, all the research is in the form of modelling, and that modelling is influenced by the prejudices of the modellers.
Well, my prejudices say that it will not work, but it will make money and raise prices. My Co-op, not the cheapest alcohol outlet, sells its own brand lager, 5%ABV, at £3.95 for 4 x 440 ml cans. Under the new rules it will have to rise to £3.96! An own brand bottle of Vodka at about £10 will have to rise to £13, but a medium brand already around £13 will want to keep its differential, so it will go up as well, and so will the better brands.
The main problem in all this is that people pre-load before going for a night out, and they mostly do it on branded drinks, drinks that are already more than 45p per unit, but a lot cheaper than the pubs and clubs they are going to. I used to run and off-licence so I have seen it first hand.
All this new rule will do is push the whole market price up, that hits everyone.