.... food labelling, that is.
There is now a call from the Royal Society for Public Health for food labels to tell us how much exercise we need to do to burn off the calories we have just consumed.
We already have lists of ingredients and their percentages, but they are often scientific names and so are of very little help to most consumers unless they are prepared to spend ages looking every one of them up on their smartphones.
Then we have all the information on fats, sugars, salt, fibre, again with a percentage of their recommended daily amounts. They are not a great deal of use unless a person has a spreadsheet of every item they eat with a running total of all the different categories.
So now we are going to get exercise charts telling us how much walking we need to do to burn off that coffee, chocolate bar and egg mayo sandwich.
It will get to the point that there will be nowhere on the label to say what the product is.