A new report by the lard police headed by England's chief medical officer, Dame Sally Davies, tells us that 64% of women aged 34-44 and 71% of women aged 45-54 were classified as overweight or obese, cue the need for "urgent" action.
Women will be monitored, prodded and probed, scanned, tested and sent to specialist clinics to make sure they are fine and also to "cure" them of their eating disorders, especially binge-eating: get that, binge-eating.
Meanwhile, back on Mars, the figures are similar for men. In our case, though, it is not a medical problem, it is our fault. We eat too much, drink too much and flop down in front of the TV too often. We need to get off our backsides, go for a walk and eat less; apart from those men who are chronically obese this is the advice we constantly get.
This is not a dig at the NHS, it is not their report, but it is the place having to fund all these new treatments rather than giving women the same cheap advice men get....