Or just another skirmish.
Hugh Fearnley-Whittingstall is back on his soapbox regarding waste. He is right to do so, as are Jimmy and Jamie and others, but will it be effective?
Last year WoW started a sign-in group of people who back the idea. This morning it had received only 303,218 signatures in total from an adult population of 45 million of us. It has not exactly set the world alight.
The thing is that at the time there were some memorable scenes and people were shocked. In one he was seen standing atop a pile of perfectly good clothes, some almost new. It was a pile that could be built every hour of every day. In another he was in a farmyard furll of parsnips destined to be dug back in because they did not meet with the 'perfection' set down by supermarkets. J & J were also in a field, this time of onions, they were too big or too small for the supermarkets. In another they were iat an eg farm throwing pullet eggs in the bin. Look North did a thing with a dairy farmer who was tipping his milk down the drain because it was cheaper to do that than to sell it the milk conglomerates - he was turning to a beef herd. And just list night on the BBC's Eat well for Less they were going ballistic at pre packaged veg with use by dates on.
All this is criminal when you think that the UK imports 48% of its food, yet 1/3 of the UK crop is ploughed back in or sent to landfill. It is not that it is inedible or diseased, it simply does not look right.
My take is that Hugh and the rest are tackling the wrong people. They should be knocking down the doors of politicians and forcing them to bring in laws to stop these practices.