in how to deal with the EU.
Now the EU is saying that Ireland won't get all it's back tax form Apple, that other EU countries will be "encouraged" to rape and pillage for taxes they never expected and that if Apple were to "invest in R&D" in the US, they would be allowed to skip paying these taxes.
So let me get it straight here. Tax on sales in the EU, in individual countries, can be offset against US R&D even though the company which "sold" those goods is incorporated in Ireland!
Right. The old EU standby. Make crap up and ladle it out.
Me, I'd advise them of another approach.
Give notice to ALL EU employees that their contracts are being terminated and that their business, including Apple Shops, are being shut down. Set the date of termination to 1 day before the Election in Germany for German staff and 1 day before the Presidential Election in France for the French staff.
Advise every current customer of Apple goods in the entire EU that their support and warranty are being moved to the UK and that all queries will be answered in English and ONLY English.
Then advise all customers in the EU that they can only buy new products online from the UK, from their newly incorporated company who had agreed a nice little tax deal with the UK government.... Of course they would build loads of new Apple Stores in London so that the EU customers could come and "feel the products" if they wanted.
Then I'd go HUGE on marketing in China, India and South America.
Chances that the Commission would be stuffed back in the box very, very, quickly? Pretty much up there.
Chances of it happening? Not a lot because companies still don't actually understand what the EU really is. Especially US companies.
But nobody will ever do it because nobody actually understands.
What a bloody farce. I can't leave them fast enough.