It interests me, how words are deliberately shaped to try and influence the vote.
Some parties claim to be "progressive". Ergo their opponents must be regressive. Whether the party in question actually is progressive, or where that progress may be actually taking us, is immaterial. They are seizing the language of virtue for themselves.
In France at the moment, Le Pen is religiously described as "Far right". The leftist candidate Melanchon, when he was mentioned at all, was described as "Hard left".
Now we look at Macron. He is described by the media as a "centrist" candidate.
In other words he isn't an extremist and you should vote for him.
Interesting, the attempts to shepherd voters down the "correct" path!