So says the boss of chicken firm 2 Sisters.
Is that "up to" 15% on top of the rises already seen and what is the "actual" rise? It could be 1%.
Apart from milk and some meats my fresh food bill has hardly risen Loose carrots, potatoes, cabbage, parsnips, swede, cauli, onions, celery, sugar, flour, porridge oats, wheat biscuits and so on have hardly moved. Yes, there have been some rises in ketchup, tinned tomatoes and beans, and some fruit, but they are hardly bank breaking.
On the other hand ready meals, sandwiches, pizzas, cook-in sauces, "brand" items, chocolate bars, biscuits, hot coffee drinks, bottled water and takeaways have gone berserk. Anyone living off those will have certainly seen big increases.
My guess is that many families are going to have to do a food reset, but it is not going to be easy as so many cannot cook.