£200 if you do, nothing if you don't.
Studies down the years have constantly shown that breastfeeding is more beneficial for the vast majority of mothers and babies, not all but the majority, than formula. Breastfeeding should be the norm, as it once was, not the exception; and surely the best financial incentive is to not have to buy expensive formula - the saving would be far more than £200!
What I find interesting, but a bit patronising, are the reasons and excuses given by the experts. Poorer mothers are the biggest culprits, the implication being that they do not have the intelligence to breastfeed. Midwives do not have the time to show new mothers how to breastfeed. There are books aren't there: videos? Mothers don't have time. Which is quicker, undoing a few buttons or preparing all the paraphernalia associated with formula?
Could it be that the real reasons are totally different? What about the incessant advertising of formula, even in hospital maternity suites? What about the social pressures upon women to always look perfect? What about mums having to go back to work well before weaning?
Will £200 in vouchers change the world? I bet not.