cromwell wrote:If the average price starts to dip significantly below £30,000 and range continues to get better two of the EV's big problems will be solved.
As I have followed Tesla fairly closely since 2015, I can tell you that the current price of EV is a lot to do with transition and growth of the market and less to do with inherent costs of producing an EV itself. I'm sure that you are aware that if you buy a whole car made out of the parts, even at eBay prices, the car will cost you 3x to 10x what it cost to buy.
EV's are only just making it to volume manufacturing. I do mean "only just" as Tesla can now crank out nearly 1m vehicles a year from Shanghai. To put that into perspective, the Tesla Fremont factory in the US churned out 450k vehicles last year. That made it the most productive factory in the US. That is something worth thinking about. Wolfsburg in Germany, VW's premier plant, churns out 750k vehilces a year. Worlfsburg is the largest car manufacturing complex in the world. VW and others all have single factories with a production rate of around 250k to 350k per year. Nothing like the Tesla factory volume.
Then there is the profit angle. Ford makes about 12% net profit on their vehicles across the whole range and this is up from 10% because they pushed US prices. Tesla averages 20%. Which would lead you to think that Tesla could cut prices.
However Tesla spent €4bn on the land for their factory in Germany alone. The whole factory is a $10bn investment when fully built out. As is Texas, another $10bn. To reach their required 20m vehicles per year, Tesla will need to build at least 6 more factory complexes of the same size. That's another $60bn.
VW keeps upping it's spend, they are now at €90bn committed over the next 10 years. All the other car makers are looking to spend between $25bn to $45bn to transition their existing facilities.
With that level of spend, EV's are going to be expensive for quite a while. Especially Tesla's. But when Tesla has stopped finishing building factories the 32% margin and 20% profit will go to price cuts.
On the range everyone is looking to get more power into their vehicles for less cost. Some are trying way out wacky lab based experiments, others are working with the technology that currently exists and trying to cram more power in that way.
Some result in rather spectacular fires. Others are so expensive that they're impossible to build or sell.
Tesla has gone a middle road. Initially using cells which were built for IT stuff but with extreme QA. 100% QA with a single dent in a cell being cause for rejection. Now they have changed the cell dimensions and changed the internal connectors to increase the density. They will be able to increase battery power by 60% to 100% in the same space. Weight is lower too because of less cell wall for the amount of power.
All of this will continue for the coming decade. Then it will be an entirely different world. Current innovations in battery tech will be maturing, charging infra will be mature, power grids will be stronger with much more oversupply.
Musk has never lacked for vision in the fields he chose to get into. Much as when his struggling space company was trying to get into orbit with dwindling funds and too many issues, he had the design team, simultaneously, working on the Falcon 9 engine, getting 9 of them to play as one, the F9 rocket body, designs and plans to land the rocket after use and, to top it off, his Starship or "BFR" as it was called at first, rocket for getting to Mars.
Tesla isn't just working on new factories, a better battery, articulated trucks, a self driving computer and an exaflop AI training grid. It turns out they are working on a self driving taxi without controls, a more affordable and available car, full body casting instead of just front and rear, an ATV, a robotic device to work in factories and other places too. God knows what they'll come up with next. The only thing I am not expecting is a flying car.