It was supposed to be that JLR were leaving the UK because of Brexit and the uncertainty. That JLR would make losses if the UK had a hard Brexit.
Until we learn that.
Jaguar chief executive Ralf Speth said: "Jaguar Land Rover reported strong third-quarter sales in the UK and North America, but our overall performance continued to be impacted by challenging market conditions in China."
None of which would be overly impacted by Brexit. However, given the non EU sales (post Brexit), moving production into the EU and, potentially, into the tariff war with the US, does not sound like any kind of sense.
Especially since..
Much of the firm's model range is currently diesel-powered, while diesel sales in Europe have been falling.
Until you realise that moving to Eastern EU virtually halves the labour costs for JLR.
Losing our jobs to Brexit? Not a chance, this has been in the works for a long time and is part and parcel of the asset write down. In fact JLR thought they were going to keep the good sales to the UK whilst cutting costs on wages. Might be a big oops there in the case of Hard Brexit.. So much so that they might be forced to retain manufacturing in the UK to reduce the impact.