This, it is claimed, will help eradicate obesity and the reason now is that those of us who are a few pounds over a BMI plucked out of thin air are more likely to die or suffer complications because of Covid-19. How patronising.
It is too little, too late, and the days when advertising enticed us into buying this or that have long gone. All today's advertising does is it gets us to swap from one brand of crap to another. It does not put us on the road to obesity, we are already well down that road.
The problem goes much deeper than which products we buy, it is now more to do with the availability of things to eat - notice, not food. Things to eat from sweets to bars to bags of this or that to pies and pasties to takeaways are everywhere. It is almost impossible nowadays to go into a shop and not be offered something to stuff in your face.
In the space of 500m on the main road near me there are two petrol stations and a Co-op. They each have about 100 sq/m of floor space mostly taken up by things to eat - all with the same products from the same producers. The stretch also has a chippy, an Indian takeaway, a Chinese takeaway, two delicatessens, and an Italian restaurant. Then there's the gastro pub a bit further along. For most of us the possibility of getting something to eat is a 24/7 exercise - no advertising needed.
Solve that and we might go some way to tackling obesity.