He is not the brightest button in the box, and he is riding the wave first started by a young schoolgirl, Christina Adane, now forgotten. That irks me, but hey.
At least he his using his fame to be the figurehead of a campaign, along with cook, Tom Kerrridge, to get people buying fresh food and cooking it. Cheap as chips and easy to do - well done him.
Marcus wasn't always rich, he was brought up on free school meals, so he has form and knows what it's like to be on the receiving end. He's now famous and popular, that carries weight and he is using it to good effect.
There are 52 £1 per portion meals on the menu covering things from a fish finger sarnie to vegan stews, some of those are even edible.
Some ideas are here.
This is practical help, not preaching as per Jamie, and was needed years ago. It shows that with few skills, and even fewer kitchen gadgets or ready meals, we can cook up a feast for pennies.
Well done that super rich ball kicker.