Could the sides have handled this worse than they have? It's hard to think how.
Lineker has an opinion on the government's treatment of refugees - we all have. Unfortunately he aired it using language referencing Germany in the 1930s and by association the Nazis and the holocaust. That was probably wrong.
However, most of us would have missed it as we are not on SM, it was the media that picked it up and ran with it.
Step in a panicked BBC management who had to be seen to be doing something so Lineker was publicly told to step back from presenting MOTD. Another wrong, as the media now had another angle. A quiet word should have been enough.
Then came co-presenters and pundits - Shearer, Wright, Scott and others- all coming out in support of Lineker and so the story became a MOTD one, with it virtually being cancelled, and boy did the media make the most of that. It has been headline news for days on end.
And because of all this the issues with the Illegal Migration Bill, and there are some, have been lost. Buried under a celebrity bun fight to keep the masses happy. So much for "real" news.