4,000 Steps

[Kaz]

Potatoes don't count in your 5 a day, they're part of the carbohydrate food group, rather than fruit and veg.

[Suff]

I know that. But it is a vegetable.

Slogans.

5 fruit and veg a day.

Without context you know exactly what is going to happen. You know that those who need it most will only hear the slogan and then apply their own view to it. They are Never going to read into it.

Every time I hear that "5 a day" slogan I repeat the above. Every time the person says what you did. Every time I say "you didn't say that, you said 5 a day".

That is the whole problem. The people with the slogans have no idea how to communicate.

5 low carbohydrate green veg and low sugar fruit products a day.

Doesn't have the same slogan value does it.