Well, at least until after 9 PM.
It will be on all forms of TV - broadcast, catch-up, on demand, streaming - and is suppose to be to protect our children from obesity and poor diet. I suppose it is a harmless thing to do, but whether it will work or not is debatable. Junk food is available almost everywhere; shop after shop after shop, it needs no advertising.
I can also see a big legal bill coming down the track as companies fight their corner over what junk food really is - how is it defined? To me sweets and chocolate bars obviously fit the bill, but what about a burger in a bun, or some chicken in a bucket or a pizza, a rib eye steak, breakfast cereals?
The ban is not due till October the 1st 2025 but I can see it never happening.