It is hard to get away from the damned things. There are the Oscars, BAFTAs, Emmys, Grammys, Whammys. Bammys, Sportys and Thingys.
In the run-up we get the nominations, then we get the winners and losers, then we get the aftermath.... but who watches them? Not anybody I know. I might catch a glimpse when switching channels, but that's it.